好きなのブログ

QRコード
カテゴリ
アクセスカウンタ
Total:937
Today:1
Yesterday:3
How to turn negative online reviews

How to turn negative online reviews into marketing wins

Reading a negative review about your company can feel like a punch to the gut. But once you get over the initial impact, there are lessons to be learned and a silver lining or two. Let’s look at all the ways you can turn a negative review into a positive thing for your business.

First, let’s look at why bad ratings and reviews aren’t as problematic as you may think. A 2017 study of more than 1.3 million local reviews by RevenueJump found that the number of reviews influences business performance on Google local search results, with the highest-ranked listings boasting an average of 38 reviews and the lowest-ranked listings having an average of only 14.3 reviews. So, negative reviews are good things to have in that they add to the total quantity, and having more reviews is correlated with higher rankings.

Additionally, negative reviews offer you the opportunity to respond to the reviewer’s concerns and turn around their impression of your business (which will hopefully be followed by a revision of the review). Even if you can’t change their minds, 77 percent of consumers discount reviews that are more than three months old, whether they are positive or negative, a 2017 study by BrightLocal found.

The same study indicates that negative reviews aren’t the turnoff you might think they would be. Just 40 percent of respondents said they’d stay away from a business after reading negative reviews, down from 68 percent in 2016. Having the full range of reviewers’ sentiments about a business, from the good to the bad, helps customers make more informed decisions.

Negative reviews can:

Alert you to problems you weren’t aware of, so you can fix them.

Give you an opportunity to improve brand sentiment by how you respond.

Provide a search engine optimization (SEO) bump, since they add legitimacy to your business.

Next time you get a negative review, use these tactics to transform it into a marketing win.

Show customers you care

Customer service is everything to consumers today. NewVoiceMedia’s 2018 “Serial Switchers” report found poor customer service costs businesses more than $75 billion a year, which is an increase of $13 billion since 2016. When a customer complains about your business in an online review, you can choose to ignore them or you can use your response to provide amazing customer service. Customers who have their issue solved in their first interaction with a bic lighters wholesale business are twice as likely to purchase from that business again, BrightLocal reports.

Acknowledge and show gratitude for every review you get. Reviewers are helping your SEO, and they’re providing powerful feedback that you didn’t have to spend money on a survey to gather. Courteously tell the reviewer you have investigated the problem and explain the steps you’re taking to correct it. You may want to offer an invitation for a free service to make up for the mistake or provide a coupon for the reviewer’s next purchase.

A humble and contrite response to an angry reviewer may be enough to make them change or update their review, or at least give your business another chance.

Use complaints for content marketing

Stuck trying to think up new content ideas? Look at customer complaints. The things your customers are talking negatively about in reviews can inspire new content.

Let’s say your company runs a freelancer marketplace. Companies post their freelance design jobs on your site and designers apply to win the work. In the last three months, you’ve received a few negative reviews from freelancers saying they apply for jobs but never win them. They call your site a waste of time.

Upon investigation, you learn that the freelancers who are complaining haven’t optimized their profiles with you. They’re likely not winning the work because they aren’t showcasing themselves in the best light.

The fix: create content that shows users how to optimize their profiles. Provide step-by-step instructions and screen shots that demonstrate how they can best position themselves to get awarded assignments.

Offer help

Similarly to using negative reviews for content ideas, mine reviews for ways to amplify the level of customer service you provide. Use customer complaints to create a frequently asked questions section on your website, eliminating the confusion your negative reviewers have been experiencing.

You can also use negative reviews in staff training. Alert your team to the reasons people express discontent about your business, and train your employees so that they go above and beyond in those areas.

Use review feedback for social media content and digital customer service, too. Share content that can help mitigate bad reviews, whether it’s offering a helpful tip or sharing a web page that includes all the details of a product or service.

Run paid ads for a specific product or service

If a specific product or service you offer has been particularly hit hard in reviews, use online advertising to expose more people to it, but wow them with the service they receive so that more positive reviews come through for it. As more people try the product or service you’ve promoted, you can get newer, more positive reviews that outshine any negative ones.

You can use Facebook Ads or Google Ads to direct leads to a landing page offering a coupon for the service. Or, if you’re in the B2C space, try a deals site like Groupon. With any campaign you run, make sure your staff is prepared to offer exceptional service.

Welcome all types of reviews — even negative ones

Reviews are essential tools businesses can use to improve their products and services. Get more customer reviews by including links to review sites your business is listed on, like Yelp and Google My Business, throughout your website and social media presences. If you’re using email marketing for new customers, include a call to action to leave a review (be careful on Yelp, though — it’s a violation of their terms of service to request a review). When a customer leaves a review, you can build a positive relationship, even if the initial review is negative.

You can also get more positive reviews by featuring the ones you have in marketing materials like social media pages or email campaigns. Customers who are featured feel special, and your new customers might make their reviews more positive, too, in hopes that they will be featured.

Next time you do get a negative review, take a deep breath and relax. It’s simply a chance for your business to get a new marketing win.

Also Read: how does dropshipping work

Video marketing

Video marketing is a challenging new customer appeal. While people like video - research shows that potential customers are more likely to watch videos instead of reading large amounts of text online - you need to create the video in the right way and include the right message to build your audience and turn potential customers into paying customers. According to Cisco, by 2017, consumer video traffic will reach 69% of global Internet traffic, up from the current 57%.

Here are some other ideas you should consider when developing your wholesale bags video marketing strategy.

As short as possible

While in theory you can make videos of any length, few people watch patiently for hours of video, especially if the video was created by an unknown brand. In fact, less than two minutes of video accounted for about 50% of all video views. The shorter the video, the more likely it is to get a view.

Depending on the theme, it may not be possible to make a video that is only one or two minutes. However, you should always try to keep the video as short as possible to attract the attention of your customers and have them come back to watch more videos.

Set up a dedicated channel

To increase viewer credibility, you should create a video channel for your brand. Setting up a channel on YouTube is easy; just select a username, create a creature and upload a cover photo. Use your brand name as your username to associate your YouTube channel with your brand and use the logo as a cover photo. You can also show one of your videos on your channel to play it when users view your YouTube page.

Provide useful content

In most cases, your video should not sound like a commercial. Instead, ask a question first, let the audience always consider attracting their attention and then use the rest of the video to answer the question. If you prefer, you can make a short (10 second or shorter) announcement between the introduction and the content, explaining who you are and what you did; otherwise, focus on the customer’s needs instead of letting People buy from your brand.

Next Read: how to dropship on ebay

  2018 serpents' marriage
In the 2016, the snakes are very active in social life, but the love life of the partners is unavoidable to meet the small waves. In love, the serpent, if the time is ripe, may enter the marriage hall in 2016, and build a love nest, especially the 89 year old snakes, the golden age of marriage.

  Read more at:wholesale watches uk

  Married friends pay attention to the separation of work and life, not to bring home the mood of the work, and not to make a noise with the wife or husband for the life trifles. Because the emotion of the year is more and more volatile, the couple should understand each other tolerance, and meet the difficulties with each other, not to blame each other, but not to blame each other. It doesn't work, but it will make the other half cold.

  Single men and women are better in love. They have a chance to introduce their friends to the opposite sex. If you have a good friend, you can develop a friend relationship first. If you feel the same sex, you can seriously consider stepping on the love track.

  Read more at:cheap wholesale shoes under $5
2018 serpentsmarriage

In the 2016, the snakes are very active in social life, but the love life of the partners is unavoidable to meet the small waves. In love, the serpent, if the time is ripe, may enter the marriage hall in 2016, and build a love nest, especially the 89 year old snakes, the golden age of marriage.

  Read more at:wholesale watches uk

  Married friends pay attention to the separation of work and life, not to bring home the mood of the work, and not to make a noise with the wife or husband for the life trifles. Because the emotion of the year is more and more volatile, the couple should understand each other tolerance, and meet the difficulties with each other, not to blame each other, but not to blame each other. It doesn't work, but it will make the other half cold.

  Single men and women are better in love. They have a chance to introduce their friends to the opposite sex. If you have a good friend, you can develop a friend relationship first. If you feel the same sex, you can seriously consider stepping on the love track.

  Read more at:cheap wholesale shoes under $5

 2018 serpents' marriage

In the 2016, the snakes are very active in social life, but the love life of the partners is unavoidable to meet the small waves. In love, the serpent, if the time is ripe, may enter the marriage hall in 2016, and build a love nest, especially the 89 year old snakes, the golden age of marriage.

  Read more at:wholesale watches uk

  Married friends pay attention to the separation of work and life, not to bring home the mood of the work, and not to make a noise with the wife or husband for the life trifles. Because the emotion of the year is more and more volatile, the couple should understand each other tolerance, and meet the difficulties with each other, not to blame each other, but not to blame each other. It doesn't work, but it will make the other half cold.

  Single men and women are better in love. They have a chance to introduce their friends to the opposite sex. If you have a good friend, you can develop a friend relationship first. If you feel the same sex, you can seriously consider stepping on the love track.

  Read more at:cheap wholesale shoes under $5

How to Start Drop Shipping

With the growth of Amazon, eBay, wish, Lazada and other online retail platforms, Many people are thinking of start an online shop! Actually many people who opened the shop for the first time with no source will start from drop shipping wholesalers. It is a relatively simple measure. You may not have enough cash and a big warehouse to store your products. Then you must want to know how to start drop shipping. Though it doesn’t take a lot of startup funds, it still require a hard work.

How to dropship products? The tips for new starters

Without further delay, there are the tips on how to start drop shipping. The following contents involve 6 parts:

Part1: How to dropship: Deciding on a Business Structure

Part2: How to dropship: Getting Your Finances in Order

Part3: How to dropship: Local Business Licenses

Part4: How to dropship: Find dropshippers

Part5: How to dropship: Find products

Part6: Start drop shipping

1.How to dropship: Deciding on a Business Structure

If you're serious about your business, you must want to set up a business Structure. Dropshipping business actually includes several ways, in present the mainly ways to dropship are Self-building or through the platform.

Self-building: it means that you built your own online shop with all kinds of tools and plugin, and then dropshipping products in your own shop.

The pros: Self-build is terrific for customize your own style store;

The cons: Cost is high; Need do more work in promotion and market; High risk

The platform: it means that you set up a shop on the third-party website like Amazon, Ebay, Lazada and other platforms, and then dropshipping products in your shop.

The pros: Cost is lower; Lower risk; work easily; Come to Market more quickly

The cons: Autonomy is restricted by platform

2.How to dropship: Getting Your Finances in Order

Entrepreneurs often make a common mistake that is blending their personal and business finances. This will cause confusion, making accounting more difficult. You had better keep your business and personal finances separate as much as possible. The best way is opening up new accounts with your business's name.

Business Checking Account :

You should open a primary checking account. All business incomes and expenses should be deposited or withdrawn from it. This will make accounting much easier and cleaner.

PayPal Account:

PayPal is the most popular payment way in the world. If you accept PayPal, you should separate account for your drop shipping business.

Credit Card:

You should apply for a credit card, compare the best credit card offers & rewards. Find the right MasterCard credit card to meet your demands. It must be very helpful for you.

3.How to dropship: Registering local trademarks

The trade mark is very essential for a new dropshipping business. Most cities and towns require businesses to get a trade mark of your products that needs to be renewed on a regular basis.

if your products have trade mark, you will have exclusive rights and never be afraid of Someone sell your products with no permission and the problem of counterfeit goods. You'll want to look into your marketplace local laws and regulations to see what, if anything, is required.

I want to remind you that you must register your marketplace trademarks rather than products source country. In America, you will get the trade mark after one year on average. Different marketplace have different laws, you need to study ahead of schedule. The trademark “R” refers have registered and “TM”also can refer have registered in US, but in China the trademark “R” refers have registered and “TM”only refers have not registered

4.How to dropship: Find products

image.png

When you are worried by how to find products to dropship, don’t waste time, just start to search and study.

l Through trends website

You can take advantage of the products trends to strike your idea and prepare for your next drop shipping products. If you are interested in finding products that are currently in trend or may be popular in the future, check out the following trends websites. They will let you know the consumer buying behavior trend, this can inspire some good product idea for you

Kickstarter.com

Wish.com

thecoolhunter.net

Producthunt.com

Coolhunting

Springwise.com

Trendhunter.com

lVisit social media

Social media is not only an excellent place for latest fashion and styles. It is an amazing place for finding the highest drop shipping products. Internet users are more likely to interact with brands on social media and like to search for product information on social media before consumption.

Facebook: the most popular social networks

Reddit: the best one of biggest social BBS

Pinterest: the most popular Image sharing social network

Instagram: the most popular Image and video sharing social network

Fancy.com: a social photo sharing webstore

Wanelo.com: a digital mall where people can discover and buy products

lStudy the best store

Learn more about other best sellers, you'll find drop shipping ideas which are benefit for you. When you visit other stores, look at what they are offering, what is the best selling, and what are they promoting. You can find a large amount of data in many stores. Generally they always employ entire teams to organize their sales and select their drop shipping products. Browse a lot, and browse frequently, it’ll inspire your dropshipping ideas. The following are some recommended resources you should regularly review:

Amazon Best Sellers

EBay Watch Count

Lazada Top Sellers

LightInTheBox Top Sellers List

AliExpress Popular

lAttend trade show

To attend trade show is a good way to find products and suppliers. You can understand the peer information and grasp the trend and development.Through the exhibition, we can get together and learn about the market potential of various products.

5.How to dropship: Find suppliers

No matter what store you choose, the selfbuild or the platform.you always need to find a reliable supplier for your dropship success. While how to find supplier? The following are worth considering.

image.png

l Make use of dropship directory

Directory is a helpful source which allows you to quickly find a dropship supplier by categorizing them by product type. Here are some drosphip directories you can use to start finding your supplier.

Salehoo:

Pros: it Has top brands as products and Great customer service ; Detailed directory of 1.6 million products from 8000+ verified suppliers.

Cons: Product database is small and Their lowest basic plan starts at $67/year

Doba :

Pros: It’s easy to customize your own inventories and helpful educational resources

Cons: a Doba membership will run you $59.95 to $89.95/month; the products are expensive

Wholesale Central:

Pros: It makes ecommerce selling easier with its large selection of suppliers

Cons: It requires much work to connect to the suppliers.

Chinabrands.com

It is a platform which is the same as the directory, and even provide more powerful functions, like order sync, order track, delivery guides, cost estimation, third-party platforms API,etc.

Pros: much choice with 1W+ selected and verified suppliers and 10W+ products; the products price is low; Their lowest basic plan starts at 39.9$/year.

Cons: hard to contact the suppliers.

l Searching online

Of course, whenever we need for finding information arises, the first source we go to is usually Google or other social media like facebook or forum. You can search “product+supplier” or “product+dropshipper” to locate what you want.even you can add some keywords which you want. The more keyword make the search result more exact and precise.

When you find a uncertain supplier, you can also search for their name and “scam” or “fraud” on Google or other social media.if you want to see their news, you can choose the news icon only to screen all the news about the supplier. Through those tips, we can check the suppliers' reputation. In addition, You can check their technology such as a detailed website with full product descriptions and the service offerings.

lContact to suppliers directly

You can find the best seller of the products you have determined and to see what is the source of the products. Generally you can find these information in the product details. Through all the ways I mentioned, now you may have make a list of potential drop shipping wholesalers or suppliers. It is time to reach out to them to see if they are a good fit.

If you want to dropship phone, you can call to supplier you have found in the list. You should take a note when calling, such like the product wholesale price, their service, the service fees, the warehouse location, and the other info. At the same time, you will focus on the responsiveness : a great dropshipping supplier will respond to you quickly, be understanding of your problem, and act fast to reply it. It happens that you can not get questions answered as fully as possible, then you must consider them carefully.

After you have get all information you want to know, you need a comparison from all kinds of aspect. In total, you need to consider all factors and determine a reliable supplier that fit for your dropshipping business.

lOrdering Samples to test

If you can not make a determination, you can order samples to test the supplier. This will not cost much but will make you felt relieved. The delivery period is must be focused. If your supplier takes more than 24 hours to ship an item then they will not be a good fit for you. When you receive the samples, you can compare these products quality and their service during the process.

So how to select supplier? It is never a easy job to determine a fit supplier. You must put much energy into finding them. A good supplier is crucial to your drop shipping business.

6.Start drop shipping

Now that you have find the products and a reliable supplier. Now it is time to start drop shipping. Actually you needn’t cost so much energy on find supplier. Chinabrands.com is a dropship platform which provide one-stop service to make your dropshipping easier and smarter. With 1W+ selected and verified suppliers and 10W+ products, you only need to find a suitable supplier and products on Chinabrands.com and then focus on how to sell dropship products sucessfully.

Common Q&A about Chianbrands

1. Are there any fees besides the direct cost of membership fee?

No, you only need to pay the membership fees. You can create your account for free and enjoy VIP services for only 39.9$ per year. You will be granted special prices and discounts depending on your VIP level.

image.png

2. Who deliver the products to my customer?

Chinabrands.com has trained logistic team. We ship all over the world. We ship your orders directly to your customers wherever they are. We promise to dispatch your package within 24 hours and provide you with a tracking number. We provide 27 kinds of different shipping methods.

3. Who will solve the after-sale service?

Chinabrands.com will provide after-sale service. We offer shipping insurance(2% order amount) to protect your package.

4. What is the payment way on Chianbrands?

Chinabrands.com accepts credit card, PayPal, T/T, Money order, Western Union, etc, as the payment methods.

5. How many marketplace I can make dropshipping business?

In Chinabrands.com, You can have an Order Sync to the market place like AliExpress, EBay, Lazada, Wish, Shopify, Amazon, Shopee, Linio, Jumia, Cdiscount, Kilimall, Priceminister, Newegg, Wadi, Joom.

Also Read: wholesale fashion sunglasses

タグ: dropshipping how to
Selling More Products on Your Website

The Real Secret to Higher Sales

When it comes to web site promotion you want to promote your website as heavily as possible so that you able to sell as many products or services as possible on your website. Many website owners fail to realize this and have a hard time getting started selling things online as they do not know how to properly market their website and the products or services that they have to offer. Here are a few tips to selling their products on your website.

If you're selling products or services you need to supply some high quality pictures so that people have a good idea of what you are offering to them. You need to make sure that you take high quality pictures as you want to be sure that you are showing off your products or services and the best possible light. If you use low quality photographs on your website you're not likely to sell a lot on your website.

sell more.png

(Related: dropshipping meaning )

The Importance of Social Media

Checking out social media is another way that you can sell more products on your website. You can start out by reaching out to family and friends to see if they will be willing to share your website on their social media accounts and then branch out from there. Word of mouth advertising is a great way to get the word out about your website so you need to make sure that you take social media as seriously as possible when looking for ways to market your website.

Holding a contest or offering some sort of giveaway is another thing you can do in order to sell more products on your website. You need to be sure that you are offering something that is truly exciting so you can get people to make a purchase or do whatever they need to do in order to qualify for the giveaway or contest that you're holding. People like to get things free so the offer them the opportunity to get something of value you will see a lot of interest in your web site.

Improve the Appearance of your Website

In order to sell products or services on your website you also need to make sure that you have designed a great looking website for your target audience to view. You need to make sure that it is not only optimized properly for the search engines but that you are providing a great experience for your visitors to navigate through. Making sure that they have the easiest time possible in getting the information that they need for your website is going to multiply your chances exponentially of selling more products or services off of your website.

More News: lady shoes wholesale

If that takes time to learn more about what you can do was to promote your web site more efficiently you'll start to learn more about being able to sell more products and services from your website. If you're able to more effectively to this you'll find that you'll have much more success of the online business.

タグ: website product
カレンダー
<< 11 月 >>
1 2 3
4 5 6 7 8 9 10
11 12 13 14 15 16 17
18 19 20 21 22 23 24
25 26 27 28 29 30
最近の記事
フォトアーカイブ